New York, NY
Starr Companies, a leading global insurance and investment organization, today announced that it has entered into a multi-year sponsorship agreement with the New York Yankees of Major League Baseball. This sponsorship names Starr Companies as the Official Commercial Insurance Company of the New York Yankees starting with the 2018 regular season.
“We are proud to be the Official Commercial Insurance Company and a sponsor of the New York Yankees,” stated Maurice R. Greenberg, chairman and chief executive officer. “It’s an honor to partner with one of the most trusted and respected franchises in professional sports and an iconic New York institution.”
"Starr Companies is recognized as a global industry leader," said Bryan Calka, vice president of partnerships for the New York Yankees, "and we are excited to partner with such a prestigious company and are looking forward to many years of mutual success."
Former Yankees shortstop Bucky Dent, who is known for the home run that helped drive the Yankees to their 1978 championship, joined Mr. Greenberg in kicking off the sponsorship at an employee reception on March 12th.
Fans will see Starr Companies’ branding throughout the regular season on a billboard on Yankee Stadium’s right centerfield scoreboard, on in-stadium TVs, on the Terrace level LED boards, as well as when entering the stadium by the Great Hall. Additionally, Starr will have full-page advertising within each issue of Yankees Magazine.
In addition, during the 2019 season, Starr Companies will also celebrate its 100th anniversary in China milestone during a future Yankees game.